Advisory Pricing Pitfalls and how to avoid them

We all learn from our mistakes. Will Farnell, author of The Human Firm, and Chairman of Farnell Clarke has always been an early adopter of accounting tech. His vision of using cutting-edge technology alongside a relationship-centred accounting firm has resulted in Farnell Clarke becoming one of the most advanced advisory-focused practices in the country. 

However… The problem with being the first to do something is that you are often the first to make mistakes! Here are some pricing mistakes and the lessons Will learned along his accounting journey.


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